Bringing a unique blend of technical mastery, creativity, and on-camera experience, Douglas McCoy is a trained professional who understands how to seamlessly integrate with a brand’s vision. Whether working behind the scenes on product development, leading education initiatives, or serving as the face of a campaign, he delivers with expertise that requires no retraining—just results.

With a career spanning film, editorial, live education, and brand partnerships, Douglas is comfortable on stage, in front of a camera, or behind the scenes shaping an educational message. His ability to storytell through hairdressing makes him an asset to brands looking to connect with their audience on a deeper level.

His experience includes:

• Live & Digital Education – Commanding a crowd with dynamic, structured education that engages and inspires.

• On-Camera Work – A natural presence for tutorials, branded content, and product demonstrations.

• Creative Direction & Concept Development – Shaping compelling narratives that make techniques accessible and visually striking.

• Backstage & Editorial Experience – Understanding fast-paced environments where technical skill and adaptability are non-negotiable.

Douglas doesn’t just teach techniques—he understands how to communicate them effectively, ensuring that brand messaging is clear, engaging, and impactful.

Douglas McCoy has spent decades refining his craft—and just as much time sharing it. His technical expertise in razor cutting, shape creation, and texture control has made him a sought-after educator, working with brands and independent stylists alike.

He has served as an educator and global platform artist for industry-leading brands, including:

• Bumble and bumble – Led cutting and styling education, developing in-depth techniques for salon professionals.

• R+Co – Worked as a Cutting Guru and Global Educator, creating content, teaching advanced haircutting techniques, and helping shape the brand’s cutting philosophy.

His classes focus on modern razor techniques, weight removal, movement creation, and dynamic shape-building, with an emphasis on custom tailoring each haircut to the individual.

Beyond brand partnerships, Douglas offers private one-on-one training, salon workshops, and hands-on intensives designed for stylists looking to level up their skills. His approach is rooted in real-world application—techniques that translate directly to the salon floor while pushing creative boundaries.

Douglas McCoy’s expertise in editorial, runway, and on-set styling has made him a sought-after artist in the industry. His work has been published in Vogue Italia, American Salon, Modern Salon, and Estetica and has taken him to sets across the USA, Japan, and Europe.

He has styled for New York Fashion Week, collaborating with designers such as LNA, Sally LaPointe, Lacoste, and Rebecca Minkoff, and has worked with celebrities including Cole Hauser, Kate Pierson of the B-52s, and Max Azria. His ability to execute high-fashion, camera-ready looks makes him a trusted professional in fast-paced editorial and production environments.

Whether on a runway, film set, or magazine shoot, Douglas brings technical precision and creative direction that elevate every project.